Why IMX? Because “Laser Tag” Wasn’t Enough.


For years, we struggled to find the right words to describe what we were building.

Laser tag? Too simple.
RPG? Not quite.
LARP? Doesn’t fit.

None of those terms captured what we were really creating—something that blends competitive multiplayer action with deeply immersive environments, without the baggage of traditional role-playing. So we created our own term:

🚀 IMX – Immersive Multiplayer eXperience. IMX isn’t just about shooting at your friends for a few minutes. It’s about becoming part of an evolving world where strategy, teamwork, and progression matter.

🔹 Multiplayer-first. Team dynamics, competition, and tactical depth drive the experience.

🔹 Fully immersive. Custom-built environments, evolving scenarios, and high-stakes missions make every game unique.

🔹 No “role-playing” required. You don’t need to create a character or wear a costume—just show up, play, and make your mark.

IMX is the next step in immersive  entertainment. If you love intense, high-energy, action-packed experiences that feel bigger than a game, then you’re in the right place. Laser tag is dead. This is IMX.